In the tropical paradise of the South Pacific Islands grows a small shrub with huge health-enhancing potential - the Morinda citrifolia, known by the Hawaiians as Noni. The fruit of this plant has been the focus of attention in the Western world for about the last 2 decades, and by native islanders for several decades. Although this unpalatable fruit is not used as a food source except in dire circumstances, the native Hawaiians have many other uses for this fruit. These uses include:

• Improving blood pressure
• Counteracting the intoxicating effects of other native herbs
• Reversing effects of fish poisoning or fish stings
• Promoting healthy blood sugar levels
• Fighting tuberculosis
• Repelling insects
• Improving kidney diseases

R.M. Heinecke, in his studies at the University of Hawaii, discovered this fruit's secret - an alkaloid he called xeronine. Heinecke found that the Morinda citrifolia fruit contains small quantities of this xeronine, and also significant quantities of what he termed "proxeronine", a precursor to the pharmacologically active component xeronine.

It is this xeronine which is believed to provide the physiological benefits of Morinda citrifolia. R.M. Heinecke's research theorizes that the xeronine helps regulate the shape and rigidity of specific proteins. Since protein is a component in every cell wall, it is possible that the xeronine aids to transfer nutrients in and out of cells.

Currently, the University of Hawaii's Department of Pharmacology is even conducting research on the potential anticancer activity of the Morinda citrifolia fruit. The potential benefits of this tropical fruit are still being discovered.

Suggested Adult Use:
As an oral dietary supplement, adults take 2-3 capsules daily on an empty stomach. Can be taken in divided doses; for example 1 capsule 45 minutes before each meal. Also may be used topically. (Two capsules of Olakino Noni are approximately equivalent to one ounce of liquid Morinda citrifolia.)